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Our Team

We started Jybe because we wanted to do good things with good people. So far, it's working.

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Alison Diamond

Chief Executive Officer

Alison Diamond

Alison is a strong leader with an unshakable determination to help solve the world’s single-use plastic crisis. At JYBE, she oversees optimization of the app to ensure a positive user experience that provides a trusted source of sustainable packaging information amid a market filled with greenwashing. She is passionate about debunking the notion that plastic is cheaper, and works diligently with restaurant partners to help them transition to affordable eco-friendly package options.

With a mission-driven background, Alison brings more than a decade of experience in both private and not-for-profit ventures with a focus on nationwide partnerships and operations. Most recently as Director, Organizer Success at Goldstar Events, Alison led a team that supported more than 6,000 event organizer partners nationwide. Previously she worked as a manager in business operations at FamilyFINDS, a daily deal website with 300K subscribers, through its merger with CertifiKids.

In prior roles with CureSearch and Children’s Hospital Los Angeles, she devoted her talents to fundraising on behalf of pediatric illnesses and achieving aggressive, annual increases in development goals. Alison holds a B.A. from Loyola Marymount University.

Paul Kradin

Chief Sustainability Officer

Paul Kradin

As Chief Sustainability Officer, Paul ensures every aspect of the company honors JYBE’s sustainability values, bringing a strong background in communication strategies to effectively reach consumers. He vets product innovation, app reviews, and all company activity through a sustainability lens, including regional regulations, and works directly with partners to educate and help them transition to more Earth-friendly practices. He is also invested in the vendor process as well as JYBE’s Provider Playbook and Simple Swaps programs, obtaining new and experimental packaging materials for research and development.

Previously, he worked in philanthropic communications for a non-profit national hospital network. In response to his rising alarm over the planet’s climate crisis, Paul left his career in communications in 2018 to launch CO2CYCLE, an environmental sustainability firm working with commercial and photo shoots to make their sets carbon neutral, single-use plastic-free and more mindful about recycling waste. Since launching in August 2018, CO2CYCLE has worked on nearly two dozen sets and seen a growing interest in the service. Paul holds a B.A. from the University of California, Los Angeles in English Literature.

Steve Bauerfeind

Chief Marketing Officer Advisor

Steve Bauerfeind

With an ever-creative approach to marketing and operations, Steve brings nearly 20 years of management and business growth to the JYBE team. He advises on all aspects of branding for JYBE, from creative ideas and app integration to web design and social media.

For the past 18 years, Steve has managed and led the growth of Bauie and RAD Media into premiere, full-service production companies for still photography and full motion commercials in Southern California. With an experienced team of production professionals in Los Angeles and capabilities to handle production demands nationally and globally, Steve oversaw more than 160 production days in 2018 across the United States as well as in Europe and Japan.

Bauie and RAD are beginning to work with clients on creative content as well as production, providing value-added service in the beauty and fashion industries. Steve is also a contributing producer at PrettyBird, a leading Los Angeles production company where he periodically works with marquis photographers upon request. Previously, Steve was an apprentice editor at DreamWorks Animation for two years and prior to that he worked as Steven Spielberg’s production assistant at Amblin Entertainment. Steve holds a B.A. from the University of California, Davis in Fine Arts.

Kevin Diamond

Advising Chief Technology Officer

Kevin Diamond

A seasoned technology executive, Kevin oversees the JYBE app and site development and brings an invaluable expertise on the world of start-ups to the team. His career has focused on technology engineering, enterprise applications and infrastructure management with a focus on leading product innovation. Kevin monitors and assesses the JYBE app recommending new strategies and optimization solutions on a regular basis.

Most recently he was the Chief Technology Officer at The Black Tux, revolutionizing how men rent suits and tuxedos. Formerly he was the CTO and co-founder of and HauteLook, two e-commerce sites offering the top brands in women’s and men’s fashion, part of the Nordstrom family since 2011. Prior to HauteLook, he held various positions within the technology realm including Director of Technology at Lagovent Ventures Group, where he incubated multiple websites from concept to launch. He also held roles at Jurisearch and Ascent Media. He also pioneered online and on-demand print technology solutions for entertainment, multi-level marketing, and consumer goods through his own venture, Diamond Print Solutions. Diamond holds a B.S. from the University of California, Los Angeles in Mathematics and Computer Science.